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CrediMax and Mastercard sign strategic partnership agreement to drive digital innovation in Bahrain
CrediMax recently renewed its strategic partnership agreement with Mastercard during a signing ceremony in the presence of Mr. Ahmed A. Seyadi, CrediMax Chief Executive, and Mr. Khalid Elgibali, Mastercard Division President, Middle East and North Africa. This collaboration reflects CrediMax’s joint commitment and underlines its continuous efforts to strengthen its position as a key player in the Kingdom of Bahrain. Mastercard’s’ Digital First program gives consumers a whole host of options in making payments – from ecommerce to contactless to QR, using any digital device of their choice. It also enables consumers to have control to manage their finances, as well as enhanced security for peace of mind. Not to mention, consumers get to interact with card benefits and offers, that deliver real value in moments that matter to them. “CrediMax is committed to facilitating digital payment solutions that help simplify the payment journey for consumers and corporations alike,” commented Mr. Ahmed A. Seyadi, Chief Executive, CrediMax. “Building on our long-standing collaboration with Mastercard, this partnership will enable us to meet the changing and unique demands of our customers.” “Digital First is all about providing choice and convenience across the digital payment landscape. This region is embracing the digital revolution to realize its true digital potential and that is exciting news for the whole ecosystem, from consumers and small businesses to financial institutions and governments. Our partnership with CrediMax is another great example of Mastercard’s role as a trusted technology partner that enables customers to tap into the potential of digital and expand access to more market,” said Khalid Elgibali, Division President, MENA, Mastercard. Through this partnership, Mastercard and CrediMax will work together and explore deployment Mastercard’s cyber intelligence solutions to ensure smart and safe payments, digitizing payments for consumers and corporates, and launching new value-added products and services to differentiate CrediMax cards proposition. With this greater demand for digital experiences, Mastercard is enabling its customers to innovate faster by providing a network of partners that support each step of the consumer digital journey – from acquisition and card usage to management and engagement, with a physical card option. Building a robust network of qualified enablers is helping customers quickly launch digital products from the ground up.
“Design Your Future” Lead Partner CrediMax Hosts Ceremony to Announce the Winners of its Student Card Design Competition
Design Your Future (DYF) Lead Partner, CrediMax, held a ceremony to announce the winners of its Student Card Design Competition at the American University of Bahrain campus, where students from the Royal University of Women Qamar AlMadani and Ashwaq AlGhamdi won the Best Card Design Award and Zahra AlKunaizi and Maha AlAMri won the Best Card Name Award. CrediMax’s Student Card Design Competition is part of the “Design Your Future” campaign, launched by FinMark Communications in which aims to support and encourage high school graduates, university students, and those enrolled in vocational training programs to adopt a more proactive approach to planning for and building their futures. The campaign is holistic in nature and comprises a well-designed and varied programme of activities targeting hands-on learning and growth. CrediMax’s Student Card Design Competition, launched in March 2023, invited universities across the kingdom to participate as teams to compete on creating and submitting the best student card design and best student card name, and the winners were chosen by a judging committee from CrediMax based on specific criteria, going through more than 120 designs submitted by more than 15 teams from 8 universities. In addition to supporting the development of individual students and young adults, DYF aims to contribute to the Kingdom of Bahrain’s efforts to accelerate human capital development and educate and build a highly effective and well-trained workforce, one of the many critical goals of its economic Vision 2030. The campaign includes various events and functions such as: CrediMax’s student card design competition, podcasts, future hunt, skills day and more programmes targeting students’ personal skills development.
Bapco Tazweed x CrediMax Strategic Partnership Agreement
Bapco Tazweed signed a strategic partnership agreement with CrediMax to facilitate payment operations at all its petrol stations. The agreement aims to use point-of-sale devices through credit and prepaid cards as well as Benefit at all petrol stations to facilitate payment operations by employing financial technology in the service of the company’s customers and providing them with distinguished services that enhance their satisfaction rates continuously. The agreement was signed by the Chairman of the Board of Directors of Bapco Tazweed. Engineer Issa Mohammed Najibi, and the Chief Executive of CrediMax, Mr. Ahmed A. Seyadi, in the presence of Mr. Mohammed Said Al-Shahab, Vice Chairman of the Board of Directors of Bapco Tazweed, Mr. Mohammed Ahmed Al-Sada, a member of the Board of Directors of the company, and the CEO of the company, Engineer Khaled Al-Tayyar, in addition to Management officials from CrediMax, Mr. Ali Al Abbasi – Head of Business Development, Mr. Ali AlMeshal – Head of Digital Business and Innovation, Mr. Mohammed Mutaleb – Head of Merchant Sales and Services. In turn, the CEO of Bapco Tazweed, Mr. Khaled Al-Tayyar, stated that signing this agreement is part of “Bapco Tazweed’s” interest in providing electronic payment options at its fuel stations, in line with the Kingdom’s trends towards enhancing electronic payment channels in various sectors and in line with the needs of individuals and institutions. He expressed his happiness with the signing of the strategic partnership agreement with CrediMax, which is one of the largest financial services companies in the Kingdom of Bahrain. Mr. Al-Tayyar commented: “We have a clear vision and strategy through which we seek to secure the needs of our customers from the public in a way that keeps pace with the technological development at all stages and at various levels of services provided by the company. We work continuously to achieve these visions to achieve the highest level of customer satisfaction by enabling them to use electronic payment solutions, and we are committed to providing more distinguished services at all stations of “Bapco Tazweed” in light of its developmental policies to upgrade its services provided to citizens and residents.” For his part, Chief Executive of CrediMax, Mr. Ahmed A. Seyadi, confirmed that electronic payment services at petrol stations has become a necessity for the public in light of the enormous technological development that the Kingdom of Bahrain is witnessing in its payment system, whether at the public or private sector level. He added that signing a strategic partnership agreement with Bapco Tazweed will serve a large segment of the community. He also stated that CrediMax aims to support Bapco Tazweed in achieving its future development vision to upgrade its services to the best levels.
“DESIGN YOUR FUTURE” AND CREDIMAX LAUNCH BEST STUDENT CREDIT CARD DESIGN COMPETITION
“Design Your Future” and CrediMex today announced the launch of a competition for the “Best Student Credit Card Design” as part of the “Design Your Future” campaign, organized and launched by Finnmark Communications in strategic partnership with the Higher Education Council, and the support of CrediMax as Lead Finance Partner. The competition is open to students of universities and educational institutions in the Kingdom of Bahrain in groups of up to five, with the submission deadline 1 June 2023. The competition is divided into two categories: Best Student Credit Card Design with total prizes worth BD 500 (BD100 for each student), and Best Student Credit Card Name with total prizes worth BD 250 (BD50 for each student). CrediMax will hosting orientation sessions, during which the company’s card design guidelines, corprat guideines and the terms and conditions will be explained to participating students. Commenting, Mr. Ahmed A. Seyadi, Chief Executive of CrediMax, “We are excited to launch this competition supporting the development and discovery of fresh design talent. Design is one of the creative fields that is growing in popularity in today’s labor market. “Designers typically acquire a variety of skills and work in many different environment. This gives them the ability to bring diverse viewpoints into their work by speaking and engaging with numerous professionals and converging ideas to create a product or provide a solution, and then innovate and deliver tangible results. This comes in line with”Design Your Future” initative to foster in students in parallel with the development of their professional and technical skills,” added Mr. Seyadi. “Design Your Future” has been established to support and encourage high-school graduates, university students, and those enrolled in vocational training programs to take a more active approach to planning and building their futures. The campaign further aims to contribute to the Kingdom of Bahrain’s efforts to accelerate human capital development and educate and build a highly effective and well-trained workforce, one of the many critical goals of its economic Vision 2030. The campaign, which will run over a 12-month period, is holistic in nature and comprised of a well-designed and varied programme of activities targeting hands-on learning and growth. Highly interactive sessions and events are being planned with the support of HR, education, and multi-industry experts, in addition to competitions and events that will be announced later. For more information on the “Student Credit Card Design Competition” and how to register please email [email protected].
CrediMax and BENEFIT Company Signs Memorandum of Understanding Agreement to explore BNPL Best Practice Framework
CrediMax and the BENEFIT Company recently signed a Memorandum of Understanding agreement, held at the BENEFIT Company headquarters to explore innovative business models for financing consumer products that is integrated into the customer shopping journey, elevating the customer’s financial digital experience. The Collaboration will entail that CrediMax will leverage its existing assets and its robust ecosystem of technical and financial partnerships, whereas BENEFIT will provide access to their APIs that would facilitate digital onboarding, credit assessment for instant credit offering, authentication and repayment. Furthermore, both CrediMax and BENEFIT, through their rich and robust teams’ of professionals, will jointly endeavor to explore “Buy Now Pay Later” financing best practice solutions with the aim of coming up with a recommended framework that will serve the BNPL ecosystem in Bahrain. BENEFIT Company Chief Executive, Mr. Abdulwahed AlJanahi commented that: BENEFIT has always provided infrastructural services to facilitate digitization, we strive to maintain the lead in innovative financial services within the region. Enabling BNPL operation in the country is one of our strategic objectives and we are looking forward with this partnership for a successful implementation with CrediMax and other market players and credit providers and to enhance customer shopping experience.
